Case about:
App for counting calories, food diary, personal training program and meditation tips
Creating an online sports product that combines
the most popular types of modern fitness trends, as well as providing users with the opportunity for spiritual development through practices
and meditations. Creating a sports community inside the application
to communicate with like-minded people, the opportunity to share your results and achievements,
as well as get additional motivation for further development and work on yourself.
  1. Launching the IQ Fitness app - a multidisciplinary fitness club in a gadget
  2. Creating an internal social network focused on sports.
The user's paths in the application have been adjusted
and coordinated, the functionality has been implemented in the interface. Creating a visual: the revision of the visual of which will enhance the convenience for the user.
  1. The general rules for the use of visual elements are disclosed
  2. The main elements and screens for the mobile version are drawn
  3. Adaptations for different.
Step 1. Comprehensive research
  • Study and analysis of competitors and market

    The conclusion of the study:

    "It is possible to predict the further development of mobile applications and the creation of various video content related to various trainings for sale or attraction in areas where previously the main emphasis was on the traditional approach to sports."

  • Competitor and Target audience product analysis

    According to Google Play and the Apple Store, more and more users are using fitness apps

    after hours — from 6 p.m. to 8 p.m. The next wave of activity is from 10:00 to 12:00 pm and the morning window is from 6:00 to 8:00 am.

  • Revealed insights and hypotheses


    1. Strengthening motivation — social support and gamification.
    2. Basically, in the first stages, the content should be free, and only additional functions should be paid, with a trial period.

Step 2. User flow and prototyping

Part of the application screen prototypes
  • Custom scripts have been created, they illustrate the order of actions that the user performs to solve the problem. The skeleton and structure of the interface have been compiled
  • The method of customer interaction with the product (CJM) has been thought out from the moment of awareness of the need until repeated communications. It is compiled on behalf of the buyer, taking into account his goals, feelings, emotions, fears, values. By user flow
  • Based on CJM, user cases are compiled that test system performance based on the development done. Final correction of the full composition of the product
  • Copywriting
Step 3. Creating a visual concept and UI screens
  • Reworked of the visual concept
Several variants of the visual concepts from the provided
  • After agreeing and approving the selected option, we proceed to drawing the component library
  • Based on the collected library, we draw all the screens of the site / application
Part of the component library
  • Accept your edits as part of the free help and give you the finished result
Part of the case screens that were transferred to development
Participated in the work on the project
more detail
UX/UI designer
Lead designer
UX/UI designer
Lead designer